Live streaming has been around for ages but it is only now carving a niche in the online marketplace. Most social media platforms like Facebook, Instagram and Twitter have their own live streaming options available. It is a great way to communicate and show people your product or service. You can stream video direct to social media and/or your website from anywhere that has robust Wi-Fi or a 4G phone signal.
With more and more companies using live streaming, it is something you should consider as part of your marketing strategy. There are so many amazing ways to use live streams: from special announcements, to live events that you want everybody around the world to see. Live video also allows the audience to view a different side of your company and direct communication, helping to form a stronger connection than text and images can achieve.
Viewers of live streams also spend much longer on your site and are more likely to explore other pages once viewing either a live or recorded presentation. 78% of Facebook users already watch live streaming so the medium has come of age.
At Splice Creative, we have become more involved with live streaming and have made it a bigger part of what we do. If you would like to explore the wide range of opportunities that comes with live streaming and the production behind it, please get in touch via our contact page to find out more about how we can help you.