Bright saturated colour is still right on trend right now when it comes to marketing. Often taking its lead from the world of fashion, the world of design never stands still and us creatives are constantly inspired by what we consume everyday.
Colour is one of our most powerful tool for communicating with consumers. It can be used to draw attention, highlight key services and clearly signpost customer in many ways. It’s incredibly subjective and we frequently find clients are drawn to specific colours and we work hard to encourage them to open up to alternatives that can help increase the perception of their brand. Once we have a clients trust, they understand they are paying us for our experience and knowledge of the market and the results speak for themselves.
The colour of 2020
Move over Living Coral. Welcome Pantone 19-4052 Classic Blue, – the shade just announced as the Pantone® Colour of the Year 2020. As Pantone proudly states ‘instilling calm, confidence and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era’.
A timeless and enduring blue hue, Classic Blue is elegant in its simplicity. It is a colour that highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Hmmm. There might be something in that. A welcome refuge from this uncertain, often disconnected period, especially where faith in institutions, advertising and the future are increasingly challenged. Such a colour can help businesses as consumers desire a return to trust, authenticity and empathy. Blue hues, long associated with peace, calm, and the dependable daylight sky, feel solid and reliable and always have done. So whilst some may say it’s a dull and safe choice, Classic Blue brings many of the qualities brands need to relay right now. An honest, non-aggressive colour that can be comfortably embraced within all elements of design.
Bold works for business
Bold tones do seem to be having a bit of a moment right now in design. It makes sense. Vivid tones are eye-catching and bold, exactly the qualities you want from a successful campaign so designers like myself love to use them to draw attention to our clients. Bright, optimistic hues can really make messages pop and stand out in the ever-crowded market place. Perfect to give your marketing a lift as we enter a new decade.
Our homes are full of gorgeous muted hues that seamlessly blend together to create a warm and relaxing place of retreat from our busy lives. It’s therefore inevitable that designers are drawn to colours at the other end of the spectrum.
Marketing with colour
Introducing bold colour can be incredibly useful to highlight core services or attributes just as we do for many of our own clients. Almost this exact shade is used within the branding of one of our international clients and as we plan a rebrand for them in spring 2020, we’ve coincidentally already started to bring this colour of the palette to the forefront to make their brand stronger and more confident as they enter more global markets.
In the world of creative design, colour is essential. Colours can convey messages, evoke emotions and add excitement to everyday things. Whether you are promoting a new product for sale or introducing your service to a new market, give some consideration to how you use your existing brand palette or maybe bring in a bold shade to complement it and give your business a bright new look for the new decade ahead.