Taking retail online during Covid-19

Taking retail online during COVID-19

The Covid-19 pandemic will undoubtedly change many of our businesses, with online retail now at the forefront of how we interact with customers.

Online shopping has been around for decades - Amazon is about to celebrate its 25th birthday - but it seems only now we have realised the power and convenience of having an online retail sales channel.

One real success story we are delighted to bring you is from one of our longstanding clients, Thorns DIY in Norwich. They came to us to design an updated retail e-commerce site at the back end of last year. They had been trading online for a while but it was only a part of their old site. They were now looking to put their online platform at the heart of their offering.

Using the popular Shopify platform, we were able to maintain their distinctive existing branding and the heritage of the family company that was a key part of the old site. However it now has a brand new powerful sales tool at its heart that is responsive on all devices, much easier for customers to use, and importantly for Thorns, has a great back-end system for promotions, order fulfillment and stock control.

The results are in!

I was always told to treat large percentage increases with caution but shopping habits during the Covid-19 lockdown were extraordinary. Two days after lockdown on 25th March, a site that was previously receiving a steady few dozen page views per day recorded more than 9,000 on the 25th alone. Thorns have maintained daily page views in the thousands ever since and consequently they have seen a 7,000% increase in traffic over the first six months of 2020.

Emily Duke from Thorns said: "Splice Creative have helped us develop our business and grow using e-commerce which has helped us enormously during the COVID-19 outbreak. The level of support and advice Kerry and her team give is outstanding."

Now that we've stopped blushing, we're thinking this might be a way forward for you too. Our team know their way round the Shopify platform and can develop a great looking site for you, with incredible functionality and an extremely powerful sales channel that can be working even when you're closed.

There's more on the new Thorns DIY site here.

Why not get in touch with Splice Creative today for an informal no obligation chat about how we can help you develop your online retail offering. You can find our contact details right here.

"I can definitely recommend Splice Creative to anyone looking for a marketing agency. We have been working with them for a number of years and they’ve recently developed our third website for us. They have helped us develop our business and grow using e-commerce which has helped us enormously during the COVID-19 outbreak. The level of support and advice Kerry and her team give is outstanding. Try them, you won’t be disappointed."

Emily Duke, Thorns DIY